Google announced their new Google Hotel Ads Commission Program. With this program, the hotels are charged on the industry-standard commission basis rather than cost-per-click, making it easier to use Google Hotel Ads.
The Commission Program is a change from Hotel Ad's previous cost-per-click model that will make it easier for smaller, independent hotels to make use of the Hotel Ads service. They'll pay a flat commission rate, that ranges between 10% and 15%, without having to manage CPC budgets and bids.
Google made improvements to hotel searches across Google, to help travelers find information more quickly and to enable hotels to generate more qualified leads.
There are millions of searches for hotels everyday on Google — that's millions of potential hotel bookings. Google has been evolving the way hotels appear in search results to include more structured, relevant and dynamic information — like rates, availability, locations, user reviews, editorial descriptions, Google Street View, and high resolution photos.
As part of this evolution, Google has created Hotel Ads — an advertising format designed specifically for hotel-related searches. Hotel Ads show current prices for hotels from a variety of partners and help travelers narrow down their options. When a traveler is ready, they can select "Book" and complete their reservation with the partner.
Google is also building products for hoteliers to help showcase properties and engage with travelers visually. Google helps to ensure that hotels' information and photos reach travelers when they're searching on Google and Google Maps.