RoomCloud Metasearch helps you increase your online visibility and drive more direct bookings by showing your official website on the main price comparison websites.
For Hotels and Apartments
The process includes:
Presentation of the various opportunities per channel by one of our consultants
Identification of the most suitable metasearch for your property
Technical connection to the selected metasearch portal
Dedicated support team for the activation and management of the connection
With RoomCloud Metasearch, you have an expert partner by your side to boost your visibility on Google Hotel Ads, Trivago, TripAdvisor, and to increase direct bookings through your official website.
What are Metasearch?
Metasearch are online platforms that collect information about accommodation facilities from OTAs and the website and display it from a single portal. In this way, Google Hotel Ads, Trivago and TripAdvisor propose prices and availability on the various online channels for each hotel or group of apartments. The traveler thus has the possibility to compare the offers and choose the most advantageous one.
The hotelier then appears in competition “with himself”, because the user will probably choose the channel on which the price is lower.
To optimize the online sales strategy it is essential to have a Booking Engine integrated with the main metasearches. In this way, the meta engine will also show the price on the website (which must be lower than on the portals). By going through the link on the metasearch, the traveler can book directly on the website.
The advantages for the hotelier are numerous:
Increase in direct bookings
Savings on commissions to OTAs
Better website visibility
Increased traffic to the site
Better customer loyalty
Menu dedicated to Metasearch
The new menu dedicated to Metasearch is online in the RoomCloud dashboard.
Thanks to the updated interface, you can now conveniently manage your campaigns on:
Increase the chances of receiving direct bookings by connecting your property to the main Metasearch sites. Google Hotel Ads, TripAdvisor, Trivago, choose the channel you prefer. Our team will take care of the connection and the improvement of your performance