The Booking Engine is a booking software included in the website of an accommodation facility to allow visitors to book a stay. For this reason, it is a tool that allows you to transform your website into a direct sales channel. Besides the channel manager, it is thus an essential tool for every facility, wether hotel, b&b or apartments agency.
Users who connect to the property’s website can check room availability and rates in real-time on the booking engine page. Guests can thus check the photos of the rooms, book extra services or promotional packages. They can then complete the booking by providing their credit card details or by selecting an alternative payment system.
Identikit of the perfect Booking Engine
To offer an optimal user experience and make the guest book, the booking system must have certain characteristics. Let’s see them:
- information about room and property presented in a simple and clear way
- speed in handling any questions
- accessible from all devices, such as tablets, mobiles, notebooks and desktops
- offer a wide choice of payment methods
- absolute security in the management of transactions
- annual fee without commission on bookings. The commission rate at the end of the year turns out to be more expensive.
If the booking engine respects all these characteristics, such as RoomCloud booking engine, it will be a valid tool to improve revenue.
First of all, because direct bookings will increase and you will save on commissions. Secondly, because it will increase customer loyalty. In fact, a customer who books through your website has a deeper bond than if he booked from an OTA. Furthermore, you can add his email to your contacts for sending periodic newsletters.
Why you need a Booking Engine
It doesn’t matter if you own a hotel, b&b or apartments. Have many people who visit your hotel or apartment website booked through an online portal or agency? On the other hand, if they could book directly from your site with the booking engine, you could save the commission costs you pay for each booking.
Being prepared is an important requirement for online sales.
Having a website full of beautiful images and useful information, but without the ability to sell instantly when customers decide to buy, is useless. It’s like having a shop with great featured items, but it’s always closed! You can watch but not buy!
Eliminates the cost of the middleman
Maximises the number of direct reservations
Provide a complete on-line booking service via your official website
Booking Engine integrated with the main Metasearch Engines (Google Hotel Ads, trivago, TripAdvisor)
Without having to pay commissions, without restrictions and automatically managed
RoomCloud is one of the top 10 booking engines of 2021 according to HotelMinder.