How does Google Hotel Ads work?
Among the prices of other OTAs, there will be a link to the website of your property. Clicking on it, the client lands on your booking engine to proceed with the booking.
For each click on RoomCloud.net, or on the item you want to insert, the cost per click will be deducted from your budget and the client will proceed with the booking through the Booking Engine RoomCloud.
Google Hotel Ads offers a new way of collecting direct bookings leaving you the freedom to define your budget in advance, without constraint and without additional cost or initial investment.
Click here to learn more about non-refundable rates in Google’s metasearch.
Let clients find you through Google Maps and allow reservations directly from the results. In this way, it will be easy for your customers who are looking for a hotel in a specific area on the map.
The PPC campaign compares prices among various portals, among which is also located on RoomCloud Booking Engine. The higher the price per click is, the higher the position in the list.
In other words, Google Maps is linked to Google HPA and there let you expand direct booking channels, including through Google maps.
How do Google Free Booking Links work?
In March 2021, Google introduced the ability to run free ads on its metasearch. Read this article to find out more.