Refundable rates in Google Hotel Ads
In this period of uncertainty it’s important to give customers all the security they need to book with serenity.
That’s why Booking.com is investing heavily in promotions for refundable rates, especially in Google’s metasearch.
Even Google Hotel Ads has in fact chosen to meet the needs of travelers by giving the possibility to filter only the rooms with a refundable rate.
In addition to being shown in the refundable rates, we have observed that ads with flexible cancellation policies receive more bookings and therefore gain more visibility on Google.
So why not compete with the big OTAs by offering refundable rates at advantageous prices?
To optimize your strategy, remember to close the NON-refundable rates on Google Hotel Ads, so that the metasearch will only show those with flexible cancellation!