Booking.com Recovery Toolkit. Solutions to look to the future
Booking.com is doing all it can to help guests and properties respond to current concerns about the future. The Recovery Toolkit is a package of solutions that consists of a set of opportunities that can be activated from the Opportunity Center, in the dedicated section in RoomCloud or in the Booking.com extranet.
In this toolkit, you will be able to find commercial advice that will help you support your property and your staff, as well as direct existing market requests to your ads.
Among the many opportunities developed by Booking.com, we have selected those that seem to us the 3 most interesting. Above all, given the present instability and the importance of domestic demand in the coming months.
1- Flexible 1 Day
Allow guests to book in advance with flexibility and with the possibility to cancel up to 24 hours before check-in.
Maximize bookings by converting your flexible rate plans policy. In these uncertain times due to Coronavirus, travelers are looking for more flexibility. Converting flexible rate plans to “Flexible 1 day” on Booking.com will help you intercept guests’ needs.
2- Credit card not required for domestic reservations
Offer more flexibility to domestic guests by allowing them to book without credit card details.
Thanks to this measure, you will be able to obtain greater visibility from domestic customers. This gives guests who live and book in your country the flexibility they need during these uncertain times.
3- Mobile rate
Unlock your local market with last minute mobile bookings by setting targeted rates to meet this demand.
Local demand starts to increase on the Booking.com website and 74% of reservations come from a mobile phone. By adding a mobile rate to your property, you can increase your visibility with these customers, who also tend to book at the last minute.